Advisory
Independent senior advice when you need to test a market, choose partners or make a consequential commercial decision.
Explore advisory
Partner-led market expansion for healthcare SaaS and clinical AI
Turn international ambition into partner-led revenue.
Senior, healthcare-native commercial leadership to enter markets, activate the right partners and move credible opportunities forward.
25 years of EMEA experience
20 years across the GCC
Healthcare SaaS and clinical AI
How I help
Senior commercial support, at the level you need.
Use focused advice for a critical decision, or bring experienced leadership inside the work when execution needs momentum.
Fractional commercial leadership
Hands-on leadership to build the partner programme, govern the pipeline and turn strategy into sustained execution.
Explore fractional leadershipWhere WHP adds value
Three familiar growth problems. One senior point of accountability.
WHP connects market strategy to the partner conversations, operating discipline and healthcare realities that determine whether growth happens.
You see the market opportunity, but not the clearest route in.
Prioritise the right market, sharpen the proposition and build a sequence grounded in healthcare procurement, regulation and workflow.
You have partners, but not enough commercial traction.
Review coverage, capability, incentives and pipeline discipline—then reset the relationships and operating rhythm that matter.
The strategy is sound, but execution keeps stalling.
Add experienced senior capacity across partner activation, opportunity governance and the practical work between contract and adoption.
Why Jonathan
He understands the problem—and has worked through it before.
Jonathan brings senior experience across healthcare technology, clinical workflow and international partner ecosystems. The same person who helps shape the decision stays close enough to drive practical progress.
UK and NHS foundation GCC market experience Partner and channel leadership ISV and OEM ecosystems
Regional footprint
Local realities shape every market decision.
WHP combines international perspective with direct experience of how healthcare technology is bought, partnered and adopted across priority markets.
GCC
Commercial judgement grounded in regional experience.
Saudi Arabia and the UAE sit at the centre of WHP’s market-entry, partner and commercial work.
Saudi Arabia · UAE · Qatar
APAC
Partner-led growth from Southeast Asia to ANZ.
A developing focus shaped by local procurement, regulation and partner capability.
Singapore · Malaysia · Thailand · Australia · New Zealand
Start with the next decision